Butlin’s Announced as Official Family Zone Sponsor for East Coast Pride 2025

East Coast Pride is proud to announce Butlin’s as the Official Sponsor of the Family Zone for this year’s celebration on Saturday 13 September 2025 in Tower Gardens, Skegness.

Following a hugely successful presence at last year’s event, Butlin’s is back — and this time, they’re going bigger than ever. As the Home of Entertainment, Butlin’s will be transforming the Family Zone into an unforgettable celebration of fun, packed with exciting activities and live entertainment for all ages.

Andrew Leivers, Butlin’s Skegness Resort Director, said "We’re delighted to be returning to East Coast Pride, later this summer. Our team loved being part of the event last year, so much so that for 2025 we’re upping our involvement by sponsoring the Family Zone. "As the Home of Entertainment, we can’t wait to bring along some of the fantastic activities and productions you can ordinarily only see on our resorts. "We’ll be keeping the little ones busy with an array of activities within the Family Zone and our cast will be closing the day, on the Main Stage, with an exclusive performance of our popular ICONIC show. You won’t want to miss it.”

ICONIC - Official Promotional Video - Please note, that not all segments of this show will be performed at East Coast Pride 2025 due to the duration of the performance at the event.

Amy Basker, Chairperson for East Coast Pride added: “We can’t wait to welcome Butlin’s back to East Coast Pride and see them turn the Family Zone into a true celebration of fun from the Home of Entertainment. Butlin’s embodies everything we love about bringing people together — joy, community, and a touch of magic for all generations.”

The day will conclude with a spectacular performance of ICONIC, Butlin’s truly spectacular production stage show celebrating legendary performers from across the decades and around the world. Expect unforgettable vocal performances, spectacular dancing and a sprinkling of magic thrown in as the Butlin’s cast brings this all-singing, all-dancing finale to the East Coast Pride Main Stage.

East Coast Pride 2025 promises to be the biggest and most inclusive celebration yet — and with Butlin’s onboard, the Family Zone will be the place to make magical memories all day long.

If you would like to find out more about Butlins you can visit their website: www.butlins.com.

If you would like to find out more about how you can support East Coast Pride and explore our sponsorship opportunities, please visit our website: www.eastcoastpride.co.uk/sponsorship